Brand guidelines

Our work is a program that consists of a platform that works as a virtual bank. This bank is created for students in a way they have their own accounts and can learn to manage credits and debits. The credits can be earned from positive academic and personal behavior, while debits are used when students don't behave in a responsible way. Students can save up and spend their credits for academic benefits, such as extra points or turning in the homework a day late. Students can access their account with their student ID that will be used as a debit card. On this platform students can revise their progress, set goals and work for rewards. With this program, students can learn financial skills in an entertaining way and become more conscious of what the future may hold.

bricolage-grotesqueAa

COLOR

Logo

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Colors

Steel Blue

hex: #3C82B5

rgb: (60, 130, 181)

cmyk: 67%, 28%,0%, 29%

White

hex: #FFFFFF

rgb: (255, 255, 255)

cmyk: 0%, 0%,0%, 0%

Mantis

hex: #79B456

rgb: (121, 180, 86)

cmyk: 33%, 0%,52%, 29%

Typography

Bricolage Grotesque

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

The quick brown fox jumps over the lazy dog.

Nunito

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

The quick brown fox jumps over the lazy dog.

Clearspace

50% height

Logo variants

Logos

BloomBankfigurativo gris.png

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Things to avoid

Don't change the color

Don't add effects

Don't stretch

Don't rotate

Don't crop

Don't place over busy backgrounds